Simplifying Urban Ticket Booking- Scoot UI/UX Case study
One stop for all your city travel
Role: UX/UI Designer
Project Overview:
SCOOT is a smartphone app that offers information on public transport routes and an easy method to top-up your travel cards or purchase tickets. It gives you all the details you need, including the timetable, routes, trip time, pricing, and transportation alternatives available on the particular routes.
Project Overview:
SCOOT is a smartphone app that offers information on public transport routes and an easy method to top-up your travel cards or purchase tickets. It gives you all the details you need, including the timetable, routes, trip time, pricing, and transportation alternatives available on the particular routes.
Project Overview:
SCOOT is a smartphone app that offers information on public transport routes and an easy method to top-up your travel cards or purchase tickets. It gives you all the details you need, including the timetable, routes, trip time, pricing, and transportation alternatives available on the particular routes.
Overview Audiance Insights:
I selected the user base from an Age group of 21 to 57 and their professions include I.T engineers, college students, salesmen, businessmen, and homemakers.
Overview Audiance Insights:
I selected the user base from an Age group of 21 to 57 and their professions include I.T engineers, college students, salesmen, businessmen, and homemakers.
Overview Audiance Insights:
I selected the user base from an Age group of 21 to 57 and their professions include I.T engineers, college students, salesmen, businessmen, and homemakers.
The Problem:
- Not everyone can remember the routes and stations of all the local buses, metros and trains, especially for someone new in town.
- They are usually not able to find the information unless they go to a station and check the routes of available transports and at what time they will be available.
The Goal:
- This product is to ease local travel using public transport. Users should be able to see what transport and its number is available to travel from one destination to another, time availability and fares.
- Users should be able to book the tickets from this mobile app itself.
The Problem:
- Not everyone can remember the routes and stations of all the local buses, metros and trains, especially for someone new in town.
- They are usually not able to find the information unless they go to a station and check the routes of available transports and at what time they will be available.
The Goal:
- This product is to ease local travel using public transport. Users should be able to see what transport and its number is available to travel from one destination to another, time availability and fares.
- Users should be able to book the tickets from this mobile app itself.
The Problem:
- Not everyone can remember the routes and stations of all the local buses, metros and trains, especially for someone new in town.
- They are usually not able to find the information unless they go to a station and check the routes of available transports and at what time they will be available.
The Goal:
- This product is to ease local travel using public transport. Users should be able to see what transport and its number is available to travel from one destination to another, time availability and fares.
- Users should be able to book the tickets from this mobile app itself.
User Research:
- I interviewed 20 users from different industries who use public transport daily to get insights by speaking with them.
- I selected the user base from an Age group of 21 to 57 and their professions include I.T engineers, college students, salesmen, businessmen, and homemakers.
- I ask them a few sets of questions to have a clear representation of the current scenario and pain points.
User Research:
- I interviewed 20 users from different industries who use public transport daily to get insights by speaking with them.
- I selected the user base from an Age group of 21 to 57 and their professions include I.T engineers, college students, salesmen, businessmen, and homemakers.
- I ask them a few sets of questions to have a clear representation of the current scenario and pain points.
User Research:
- I interviewed 20 users from different industries who use public transport daily to get insights by speaking with them.
- I selected the user base from an Age group of 21 to 57 and their professions include I.T engineers, college students, salesmen, businessmen, and homemakers.
- I ask them a few sets of questions to have a clear representation of the current scenario and pain points.
Pain Points:
- The station and language must be understood despite language limitations.
- Cannot recall the routes, stations, fares, or times.
- Must pay attention when riding a new bus to avoid missing a stop.
- Unable to check card balance via mobile or application.
User Journey Scenario: After securing a new job, Sumit relocated to a new city in Delhi. He is living in a PG, 20 kilometres distant from her workplace. while more costly, a taxi trip is more pleasant but decided to commute by public transport. He is not accustomed to the regional dialect or the local transport system. He prefers to travel economically and dislikes wasting time at a bus stop
Expectations:
- Arrive at his workplace on time.
- Simply and comfortably travel
- Travel with information about the methods of transportation and routes.
Pain Points/Opportunities:
- Ask the bus conductors regarding the destination of the bus.
- Don't have any idea about the location and timing of the bus.
- Have to buy tickets from the conductors in rush hours inside the bus.
Solutions:
Options for E-tickets should be provided on the mobile, so a person like sumit can be able to buy tickets from their phone without communicating with a bus conductor.
Pain Points:
- The station and language must be understood despite language limitations.
- Cannot recall the routes, stations, fares, or times.
- Must pay attention when riding a new bus to avoid missing a stop.
- Unable to check card balance via mobile or application.
User Journey Scenario: After securing a new job, Sumit relocated to a new city in Delhi. He is living in a PG, 20 kilometres distant from her workplace. while more costly, a taxi trip is more pleasant but decided to commute by public transport. He is not accustomed to the regional dialect or the local transport system. He prefers to travel economically and dislikes wasting time at a bus stop
Expectations:
- Arrive at his workplace on time.
- Simply and comfortably travel
- Travel with information about the methods of transportation and routes.
Pain Points/Opportunities:
- Ask the bus conductors regarding the destination of the bus.
- Don't have any idea about the location and timing of the bus.
- Have to buy tickets from the conductors in rush hours inside the bus.
Solutions:
Options for E-tickets should be provided on the mobile, so a person like sumit can be able to buy tickets from their phone without communicating with a bus conductor.
Pain Points:
- The station and language must be understood despite language limitations.
- Cannot recall the routes, stations, fares, or times.
- Must pay attention when riding a new bus to avoid missing a stop.
- Unable to check card balance via mobile or application.
User Journey Scenario: After securing a new job, Sumit relocated to a new city in Delhi. He is living in a PG, 20 kilometres distant from her workplace. while more costly, a taxi trip is more pleasant but decided to commute by public transport. He is not accustomed to the regional dialect or the local transport system. He prefers to travel economically and dislikes wasting time at a bus stop
Expectations:
- Arrive at his workplace on time.
- Simply and comfortably travel
- Travel with information about the methods of transportation and routes.
Pain Points/Opportunities:
- Ask the bus conductors regarding the destination of the bus.
- Don't have any idea about the location and timing of the bus.
- Have to buy tickets from the conductors in rush hours inside the bus.
Solutions:
Options for E-tickets should be provided on the mobile, so a person like sumit can be able to buy tickets from their phone without communicating with a bus conductor.
Lo-fi:
Based on the research conducted at the UX stage, We started developing wireframes. It was important to conveniently arrange the elements on the screens and provide an intuitive structure of the application.
Lo-fi:
Based on the research conducted at the UX stage, We started developing wireframes. It was important to conveniently arrange the elements on the screens and provide an intuitive structure of the application.
Lo-fi:
Based on the research conducted at the UX stage, We started developing wireframes. It was important to conveniently arrange the elements on the screens and provide an intuitive structure of the application.
Hi-fi:
Hi-fi:
Hi-fi:
Testing:
I then proceeded to test my design. To assess the usability of my design, i utilised the “SUS (System Usability Scale)”. I gave the user a task to complete before asking them to score the design on the “SUS”. https://maze.co was the instrument i used to carry out the test.
Testing:
I then proceeded to test my design. To assess the usability of my design, i utilised the “SUS (System Usability Scale)”. I gave the user a task to complete before asking them to score the design on the “SUS”. https://maze.co was the instrument i used to carry out the test.
Testing:
I then proceeded to test my design. To assess the usability of my design, i utilised the “SUS (System Usability Scale)”. I gave the user a task to complete before asking them to score the design on the “SUS”. https://maze.co was the instrument i used to carry out the test.
Takeaways:
Due to its simplicity and accessibility, many favour public transport. However, there are also some drawbacks. “the system is not administered correctly, there is little online information etc.” By offering user-centric solutions and equipping users with the tools they need for a pleasant and comfortable trip, the UX design presented in this case study covers these shortcomings. for regular commuters. It was in short a seamless experience.
This was my first UI UX design assignment, and it was both enjoyable and hard. from user research through testing and certifying the final built product. I had to learn a lot of stuff from the ground up.
The following are some of the most important things I’ve learned :
process of deeper analysis and the importance of user research
Intraction with user and consultation with them to acquire useful data without confusing them.
To improve thw user experience, many techniques such as empathy mapping, user journeys, and task flow are used.
in this project, many programmes such as Figma, Illustrators, and Maze were used.
Takeaways:
Due to its simplicity and accessibility, many favour public transport. However, there are also some drawbacks. “the system is not administered correctly, there is little online information etc.” By offering user-centric solutions and equipping users with the tools they need for a pleasant and comfortable trip, the UX design presented in this case study covers these shortcomings. for regular commuters. It was in short a seamless experience.
This was my first UI UX design assignment, and it was both enjoyable and hard. from user research through testing and certifying the final built product. I had to learn a lot of stuff from the ground up.
The following are some of the most important things I’ve learned :
process of deeper analysis and the importance of user research
Intraction with user and consultation with them to acquire useful data without confusing them.
To improve thw user experience, many techniques such as empathy mapping, user journeys, and task flow are used.
in this project, many programmes such as Figma, Illustrators, and Maze were used.
Takeaways:
Due to its simplicity and accessibility, many favour public transport. However, there are also some drawbacks. “the system is not administered correctly, there is little online information etc.” By offering user-centric solutions and equipping users with the tools they need for a pleasant and comfortable trip, the UX design presented in this case study covers these shortcomings. for regular commuters. It was in short a seamless experience.
This was my first UI UX design assignment, and it was both enjoyable and hard. from user research through testing and certifying the final built product. I had to learn a lot of stuff from the ground up.
The following are some of the most important things I’ve learned :
process of deeper analysis and the importance of user research
Intraction with user and consultation with them to acquire useful data without confusing them.
To improve thw user experience, many techniques such as empathy mapping, user journeys, and task flow are used.
in this project, many programmes such as Figma, Illustrators, and Maze were used.